Proving the industry generates hundreds of millions of dollars in annual economic activity makes financial sense.

Through research, we aim to demonstrate that the nonprofit arts and culture industry is an economic driver in communities—a growth industry that supports jobs, generates government revenue, and is a cornerstone of tourism. These research reports help garner the support and funding for arts and culture organizations everywhere.

9424 + jobs supported by the nonprofit arts and culture industry in the Central Florida area (7 counties)
$110 Million culture-related revenue generated for local, state and federal governments in the Central Florida area (7 counties)


Oct 27, 2023

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The Arts & Economic Prosperity Study

The Nationwide Study of Arts & Culture

The Arts and Economic Prosperity Study (AEP6) is a nationwide study of the economic impact of the nonprofit arts and culture industry. Building on its 30-year legacy, the AEP is regarded as one of the most credible testaments to the economic power of arts and culture.

The AEP is led by Americans for the Arts. United Arts coordinates the Central Florida region's participation in this study, conducted every five to six years.

The AEP6 Reports

The AEP6 is the largest and most inclusive study of its kind, with detailed findings on 373 study regions from across all 50 states and Puerto Rico. It illustrates how the nonprofit arts industry creates jobs, generates commerce, and drives tourism on a massive scale.

The economic impact of arts and culture in Orange County from the study includes:

  • $264.9 million spent by organizations and audiences
  • 4,943 arts and culture employment opportunities
  • 2.8 million in-person attendees
    • 41.5% of attendees were nonlocal
  • $50.3 million arts and culture-related revenue returned to the government
Local and regional reports include: 
State and national AEP6 reports include:

For more information or to participate in future studies, contact United Arts’ AEP team: Trudy@UnitedArtsCFL.org.


The AEP5 Report

The AEP5 report includes surveyed data from 218 eligible nonprofit cultural organizations in the seven-county Central Florida Region, a 31.6% response of the 690+/- registered cultural nonprofits.

Access The AEP5 Report:

Arts Ecology Study of Orange County

The Countywide study of art & Culture

The Arts Ecology Study of Orange County is a collaborative endeavor by our vibrant community seeking to understand the state of our arts and cultural sector. From July through November 2022, we meticulously assessed the management, finances, governance, participation, marketing, and arts education within our flourishing cultural framework. In this initiative, United Arts joined forces with local partners, including Orange County Arts & Cultural Affairs, the Edyth Bush Charitable Foundation, and the Dick and Betsy DeVos Family Foundation. Guided by the DeVos Institute of Arts Management at the University of Maryland, this deep dive study unveils valuable insights that shape the future of our arts landscape.


Jan 11, 2024
ORLANDO, FL – January 10, 2024 — United Arts of Central Florida (United Arts) celebrated the $264.9 million social and economic impact of local artists...
Press Releases
Oct 25, 2023
Jennifer Evins, President and CEO of United Arts of Central Florida, traveled to Washington, D.C. on October 16 with Americans for the Arts (AFTA) to...
Press Releases
Jun 2, 2022
ORLANDO, Fla. – June 2, 2022 — United Arts of Central Florida announced today that the DeVos Institute of Arts Management will complete an Arts...
Press Releases

Want to learn more?

If you want to participate and need survey tools for your geographic area, or have questions about AEP, please contact your AEP team, Trudy@UnitedArtsCFL.org.

building the case for the arts
Orlando Ballet
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