Cultural Tourism
Bringing Awareness to Our Vibrant Scene
The Cultural Tourism Initiative, launched in 2024, is funded by Visit Orlando and operated by United Arts. This strategic effort promotes Central Florida's arts scene on a national and international scale. The initiative manages ArtsinOrlando.com, develops marketing campaigns, curates cultural experiences—such as guided tours and themed seasons—and collaborates with the travel and hospitality industries to establish the local arts as a must-do for visitors.
DISCOVER LOCAL ARTS & CULTURE
Attracting Audiences and Inspiring New Visitors
From vibrant art galleries showcasing contemporary masterpieces to captivating theater performances that transport you to another world, Central Florida is a haven for cultural enthusiasts. United Arts is proud to provide comprehensive marketing for local art, science, and history organizations and individual artists.
“Arts and culture have helped cities boost property values, reduce crime and stabilize public budgets... a vibrant arts and culture sector is vital to attracting out-of-state visitors, encouraging them to stay longer and providing them with opportunities to make the best use out of their vacation dollars.”
—
Dr. Ron Cheung
Department of Economics
Florida State University, Tallahassee, Florida
IN THE SPOTLIGHT
ArtsinOrlando.com
Discover art events and cultural happenings
United Arts curates all the upcoming arts and culture events around Central Florida into one easy guide. Never miss a show. Discover something new. The Arts & Culture Calendar makes it easy to stay connected to the world of art.
Organizations and artists, the Arts & Culture Calendar is a great place to promote your events to the people who would love to attend them. This tool is one of the ways we help keep our community connected.
Art Tours
Embark on a journey of cultural adventures
Led by knowledgeable guides, this experience unveils the diverse artistic expressions that represents Central Florida’s vibrant identity. We will wander through art galleries showcasing works ranging from contemporary masterpieces to local gems and explore the region’s history and evolution.
Artistry magazine
Central Florida's Arts and Culture Publication
Artistry magazine spotlights the stories that define Central Florida’s cultural landscape.
With more than 200 distribution points across Central Florida, Artistry magazine is a vital lifeline that connects art organizations and artists to their community.
Read the latest bi-monthly issue, which brings you inspiring conversations, local events, thought-provoking stories, community news, and more.
Artist Directory
Find local talent for our event
A platform designed to connect local artists and creators with exciting opportunities in the events and entertainment industries.
IN THE News
Explore The Cultural Scene
Discover all the unique experiences in our region. From museums and galleries to retail shops and historic neighborhoods, our Arts & Culture Calendar lets you find all the happenings and hot spots for arts and culture in Central Florida.
