Attracting Audiences and Inspiring New Visitors

From vibrant art galleries showcasing contemporary masterpieces to captivating theater performances that transport you to another world, Central Florida is a haven for cultural enthusiasts. United Arts is proud to provide comprehensive marketing for local art, science, and history organizations and individual artists.

“Arts and culture have helped cities boost property values, reduce crime and stabilize public budgets... a vibrant arts and culture sector is vital to attracting out-of-state visitors, encouraging them to stay longer and providing them with opportunities to make the best use out of their vacation dollars.”

Dr. Ron Cheung
Department of Economics
Florida State University, Tallahassee, Florida

$3.1 billion in economic impact throughout Florida through cultural tourism
$446.5 million generated for local & state government treasuries


Apr 26, 2024
Apr 22, 2024
In the Community
Jan 26, 2024
In the Community

Discover grants in Cultural Tourism

Orange County Grants

OC TDT Application Review Committee (ARC) Capital Projects

Orange County’s Tourist Development Tax Grant Application Review Committee Opens Window to accept applications April 1 through April 30, 2024
Nonprofits, Other Organizations
Application Period: April 2024 - April 2024
Orange County Grants

Orlando Chapter of the Awesome Foundation

The Awesome Foundation is a global community advancing the interest of awesome in the universe, $1,000 at a time.
Individuals, Nonprofits, Other Organizations
Application Period: January 2023 - December 2030
Orange County Grants

Blockbuster Fund

To encourage marquee-type blockbuster events — result in regional, statewide and national attendance; include significant collaborations among the local arts and culture community.
Individuals, Nonprofits, Other Organizations
Application Period: January 2023 - December 2030

Arts & Culture Calendar

Discover art events and cultural happenings

United Arts curates all the upcoming arts and culture events around Central Florida into one easy guide. Never miss a show. Discover something new. The Arts & Culture Calendar makes it easy to stay connected to the world of art.

Organizations and artists, the Arts & Culture Calendar is a great place to promote your events to the people who would love to attend them. This tool is one of the ways we help keep our community connected.

Artistry magazine

Central Florida's Arts and Culture Publication

Artistry magazine spotlights the stories that define Central Florida’s cultural landscape.

With more than 200 distribution points across Central Florida, Artistry magazine is a vital lifeline that connects art organizations and artists to their community.

Read the latest bi-monthly issue, which brings you inspiring conversations, local events, thought-provoking stories, community news, and more.

Arts Card

A discount program to experience the art world

When you contribute over $100 annually, you earn The United ArtsCard — your ultimate pass to experience the arts. The ArtsCard unlocks buy-one-get-one-free tickets and discounts to participating shows and events across Central Florida.


Jan 24, 2024
ORLANDO, Fla. – Jan. 23, 2024 —United Arts of Central Florida (United Arts) announced the addition of two cultural tourism directors to its staff –...
Press Releases
Jan 11, 2024
ORLANDO, FL – January 10, 2024 — United Arts of Central Florida (United Arts) celebrated the $264.9 million social and economic impact of local artists...
Press Releases
Oct 25, 2023
One of the greatest claims we can make in Central Florida is that both the tourism industry led by Visit Orlando and the creative industry...

Explore The Cultural Scene

Discover all the unique experiences in our region. From museums and galleries to retail shops and historic neighborhoods, our Culture Map lets you find all the happenings and hot spots for arts and culture in Central Florida.

central florida cultural tourism
Orlando Arts Magazine
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