Attracting Audiences and Inspiring New Visitors

From vibrant art galleries showcasing contemporary masterpieces to captivating theater performances that transport you to another world, Central Florida is a haven for cultural enthusiasts. United Arts is proud to provide comprehensive marketing for local art, science, and history organizations and individual artists.

“Arts and culture have helped cities boost property values, reduce crime and stabilize public budgets... a vibrant arts and culture sector is vital to attracting out-of-state visitors, encouraging them to stay longer and providing them with opportunities to make the best use out of their vacation dollars.”

Dr. Ron Cheung
Department of Economics
Florida State University, Tallahassee, Florida

$3.1 billion in economic impact throughout Florida through cultural tourism
$446.5 million generated for local & state government treasuries


Sep 5, 2023

This is always such an exciting issue — anniversaries to celebrate, new seasons including a few premieres, inaugural partnerships and people who are making a difference every day in our cultural community. No one is resting on their laurels. And, you may have noticed, we have a bit of news of our own — a new name!

Jun 28, 2022

From Florida Pride to colorful and conceptual, and even historical art, these masterpieces are a sight to be seen by many.

In the Community
Apr 27, 2022

From shuttle buses to cabanas to an official Fringe beer, there are plenty of things to be pumped about coming to this year’s Orlando Fringe Festival.

In the Community

Discover grants in Cultural Tourism

Orange County Grants

Orlando Chapter of the Awesome Foundation

The Awesome Foundation is a global community advancing the interest of awesome in the universe, $1,000 at a time.
501c3s, Artists, Public entities
Open: January 2023 - December 2030
Orange County Grants

Blockbuster Fund

To encourage marquee-type blockbuster events — result in regional, statewide and national attendance; include significant collaborations among the local arts and culture community.
501c3s, Artists, Private entities, Public entities
Open: January 2023 - December 2030
Orange County Grants

Cultural Facilities (CF) Funding

To elevate the status of Central Florida’s arts and culture to that befitting a world-class community.
501c3s, Public entities
Open: November 2023 - November 2023

Arts & Culture Calendar

Discover art events and cultural happenings

United Arts curates all the upcoming arts and culture events around Central Florida into one easy guide. Never miss a show. Discover something new. The Arts & Culture Calendar makes it easy to stay connected to the world of art.

Organizations and artists, the Arts & Culture Calendar is a great place to promote your events to the people who would love to attend them. This tool is one of the ways we help keep our community connected.

Artistry magazine

Central Florida's Arts and Culture Publication

Artistry magazine spotlights the stories that define Central Florida’s cultural landscape.

With more than 200 distribution points across Central Florida, Artistry magazine is a vital lifeline that connects art organizations and artists to their community.

Read the latest bi-monthly issue, which brings you inspiring conversations, local events, thought-provoking stories, community news, and more.

Arts Card

A discount program to experience the art world

When you contribute over $100 annually, you earn The United ArtsCard — your ultimate pass to experience the arts. The ArtsCard unlocks buy-one-get-one-free tickets and discounts to participating shows and events across Central Florida.


Sep 6, 2023
It was 25 years ago… yes, 25 years ago that United Arts funded a study by ArtStrategy of Longwood that evaluated the organization’s role and...
News, President's Letter
Dec 20, 2022
ORLANDO – December 20, 2022 – On December 14, 2022, the Board of Directors of United Arts of Central Florida (United Arts) approved the recommendations...
Press Releases
Dec 6, 2022
ORLANDO – December 6, 2022 – United Arts of Central Florida (United Arts) announced the 33 recipients of its fourth cycle of Orange County Venue...
Press Releases

Explore The Cultural Scene

Discover all the unique experiences in our region. From museums and galleries to retail shops and historic neighborhoods, our Culture Map lets you find all the happenings and hot spots for arts and culture in Central Florida.

central florida cultural tourism
Orlando Arts Magazine
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