As the Director of Cultural Tourism at United Arts, Deanna spearheads the strategic vision and implementation of the Cultural Tourism program, a key initiative that brings attention to Central Florida’s vibrant art and cultural community among millions of regional visitors.
Bringing great experience in hospitality and tourism marketing, Deanna previously served as the VP of Marketing at Red Lobster. In this role, she led a dynamic marketing team in crafting and executing promotional campaigns, overseeing creative strategies, media purchases, and agency relationships. Her achievements also include forging network partnerships with the Discovery Channel, seamlessly integrating branded content into the long-running show, the Deadliest Catch.
Before her tenure at Red Lobster, Deanna served as the Director of Marketing for Visit Orlando, where she orchestrated integrated domestic and international tourism campaigns to boost leisure visitation to Orlando. Collaborating with local theme parks, she led TV productions and photoshoots, and successfully enhanced local restaurant traffic through engaging Magical Dining promotions. Her civic involvement includes serving as a Committee Member of the City of Orlando’s Project DTO.
Beyond her professional accomplishments, Deanna is deeply passionate about the arts. Having grown up enjoying dance, winter guard and playing the flute, she later chaired the Art and Cultural Alliance of Central Florida. In her capacity as chairman, Deanna played a pivotal role in launching the annual Red Chair Affair, aiming to raise local awareness for arts and cultural organizations. Deanna has a Bachelors in Hospitality Administration from Florida State University and a Masters of Business Administration from Rollins College.
