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Attracting Audiences and Inspiring New Visitors

From vibrant art galleries showcasing contemporary masterpieces to captivating theater performances that transport you to another world, Central Florida is a haven for cultural enthusiasts. United Arts is proud to provide comprehensive marketing for local art, science, and history organizations and individual artists.

“Arts and culture have helped cities boost property values, reduce crime and stabilize public budgets... a vibrant arts and culture sector is vital to attracting out-of-state visitors, encouraging them to stay longer and providing them with opportunities to make the best use out of their vacation dollars.”

Dr. Ron Cheung
Department of Economics
Florida State University, Tallahassee, Florida

$3.1 billion in economic impact throughout Florida through cultural tourism
$446.5 million generated for local & state government treasuries

IN THE SPOTLIGHT

Aug 8, 2024
In the Community
Artist Spotlight
Jul 20, 2024
In the Community
Artist Spotlight
Apr 26, 2024
Magazine
2024 Summer Issue

Discover grants in Cultural Tourism

Orange County Grants

OCACA Sustainability Project (CT Supplement)

Orange County Arts & Cultural Affairs announces a fund of $100,000 for one or two arts projects that motivate our community to take action to protect, preserve and position our world for long-term, human livability.
Eligibility:
Nonprofits
County:
Orange
Application Period: November 2024 - January 2025
Orange County Grants

OCACA – DEI Project (CT Supplement)

Purpose: to support projects that aim to promote equity within our cultural community. Projects must involve a significant collaboration with an artist or organization from an underserved or underrepresented community.
Eligibility:
Nonprofits, Other Organizations
County:
Orange
Application Period: November 2024 - January 2025
Orange County Grants

OC TDT Application Review Committee (ARC) Capital Projects

Orange County’s Tourist Development Tax Grant Application Review Committee Opens Window to accept applications April 1 through April 30, 2024
Eligibility:
Nonprofits, Other Organizations
County:
Orange
Application Period: April 2024 - April 2024

Art Tours

Embark on a journey of cultural adventures

Led by knowledgeable guides, this experience unveils the diverse artistic expressions that represents Central Florida’s vibrant identity. We will wander through art galleries showcasing works ranging from contemporary masterpieces to local gems and explore the region’s history and evolution.

Arts & Culture Calendar

Discover art events and cultural happenings

United Arts curates all the upcoming arts and culture events around Central Florida into one easy guide. Never miss a show. Discover something new. The Arts & Culture Calendar makes it easy to stay connected to the world of art.

Organizations and artists, the Arts & Culture Calendar is a great place to promote your events to the people who would love to attend them. This tool is one of the ways we help keep our community connected.

Artistry magazine

Central Florida's Arts and Culture Publication

Artistry magazine spotlights the stories that define Central Florida’s cultural landscape.

With more than 200 distribution points across Central Florida, Artistry magazine is a vital lifeline that connects art organizations and artists to their community.

Read the latest bi-monthly issue, which brings you inspiring conversations, local events, thought-provoking stories, community news, and more.

Artist Directory

Find local talent for our event

A platform designed to connect local artists and creators with exciting opportunities in the events and entertainment industries.

IN THE News

Jan 24, 2024
ORLANDO, Fla. – Jan. 23, 2024 —United Arts of Central Florida (United Arts) announced the addition of two cultural tourism directors to its staff –...
Press Releases
Jan 11, 2024
ORLANDO, FL – January 10, 2024 — United Arts of Central Florida (United Arts) celebrated the $264.9 million social and economic impact of local artists...
Press Releases
Oct 25, 2023
One of the greatest claims we can make in Central Florida is that both the tourism industry led by Visit Orlando and the creative industry...
News

Explore The Cultural Scene

Discover all the unique experiences in our region. From museums and galleries to retail shops and historic neighborhoods, our Arts & Culture Calendar lets you find all the happenings and hot spots for arts and culture in Central Florida.

central florida cultural tourism
Orlando Arts Magazine
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